1 Effective Electronic Communication Techniques for Saudi Companies
Kia Clifford edited this page 1 week ago

For a financial services customer, we created a content series about household money management that featured Islamic financial principles. This content surpassed their previous standard financial advice by over four hundred percent in response.

When I established my e-commerce business three years ago, I was convinced that our distinctive products would stand out naturally. I dismissed market research as unnecessary – a mistake that almost cost my entire venture.

Last quarter, a retail chain allocated over 200,000 SAR in standard promotion with underwhelming outcomes. After transitioning just 30% of that spending to smartphone advertising, they experienced a three hundred twenty-eight percent improvement in customer arrivals.

Start by identifying ALL your competitors – not just the major ones. During our research, we identified that our largest rival wasn't the established business we were monitoring, but a recent business with an unique strategy.

For a software business, we discovered that their international information was substantially higher quality than their Arabic content. After upgrading their Arabic content quality, they achieved a one hundred twenty-nine percent improvement in conversion rates from Arabic-speaking readers.

I advise classifying competitors as:

  • Direct competitors (offering nearly identical products/services)
  • Peripheral competitors (with partial similarity)
  • New disruptors (new entrants with disruptive potential)

For a retail chain, we developed a hybrid strategy that combined computerized enhancement with traditional value of face-to-face engagement. This strategy increased client happiness by 167% while achieving process enhancements.

I invest at least 120 minutes each week analyzing our competitors':

  • Website architecture and user experience
  • Articles and publishing frequency
  • Social media activity
  • Client testimonials and evaluations
  • Search strategy and performance

Recently, I observed as three competitors spent significantly into growing their business on a particular social media platform. Their efforts failed spectacularly as the medium proved to be a bad match for our sector.

Key considerations:

  • Including spiritual guides in transformation development
  • Respecting worship moments in implementation schedules
  • Developing gender-appropriate education activities
  • Emphasizing harmony with Kingdom objectives

I use a basic spreadsheet to monitor our competitors' rates adjustments every week. This has enabled us to:

  • Identify seasonal price reductions
  • Detect product bundling tactics
  • Grasp their value positioning

Six months into business, our revenue were disappointing. It wasn't until I chanced upon a comprehensive analysis about our niche that I discovered how oblivious I'd been to the market realities around us.

Key elements:

  • Maintaining high-touch connections for relationship-building
  • Digitalizing operational processes for effectiveness
  • Creating seamless transitions between automated and established interactions
  • Honoring generational preferences

I now utilize several tools that have dramatically upgraded our competitive Landscape Analysis research:

  • Search analysis platforms to track competitors' comparing search optimization services rankings
  • Mention tracking tools to monitor rivals' social activity
  • Website analysis platforms to monitor updates to their websites
  • Email capture to receive their marketing communications

Powerful techniques:

  • Partnering with local digital companies
  • Adapting platforms for regional technology
  • Promoting skill development to Saudi workforce
  • Participating in national technology initiatives

For a manufacturing business, we implemented a evolution strategy that emphasized organizational resonance. This technique decreased resistance by over seventy percent and accelerated acceptance by one hundred eighty-three percent.