1 Mastering the UX Design for Arabic Interfaces
Kia Clifford edited this page 1 month ago

As someone who has designed over 30 Arabic websites in the past five years, I can tell you that applying Western UX standards to Arabic interfaces simply doesn't work. The special features of Arabic text and Saudi user behaviors require a completely different approach.

  1. Work Included - Some cheaper options market SEO for 3,000 SAR but offer only basic keyword research and periodic reports. Complete SEO demands advanced site enhancements, content creation, and ongoing link building.

I still laugh when clients insist they're using the "latest" digital marketing approaches but haven't updated their methods since 2022. The digital landscape has changed significantly in just the past few months.

Throughout my recent project for a banking company in Riyadh, we observed that users were consistently selecting the wrong navigation options. Our behavior analysis showed that their eyes naturally progressed from right to left, but the primary navigation components were positioned with a left-to-right emphasis.

I use a straightforward spreadsheet to monitor our competitors' rates adjustments weekly. This recently enabled us to:

  • Identify seasonal price reductions
  • Recognize special offer strategies
  • Grasp their value positioning

I presently use several applications that have dramatically enhanced our market intelligence:

  • Search analysis platforms to analyze other companies' SEO strategies
  • Mention tracking software to monitor rivals' social activity
  • Website analysis tools to monitor modifications to their websites
  • Newsletter subscription to obtain their marketing communications

If you're creating or revamping a website for the Saudi market, I advise working with specialists who genuinely comprehend the subtleties of Arabic user experience rather than merely converting Western layouts.

Begin by mapping ALL your rivals – not just the obvious ones. In our investigation, we found that our largest rival wasn't the famous business we were watching, but a new business with an innovative approach.

Key approaches included:

  • Working with Saudi regional experts to identify genuine lookup habits
  • Examining regional rivals for keyword insights
  • Building a dual-language search term structure to engage all potential searchers
  • Using Saudi Arabic dialect in place of classical terminology

What shocked me most during my investigation was the substantial price range for http://Takway.ai/ seemingly similar services. Monthly retainers differed from 2,500 SAR to over 15,000 SAR with little justification for the disparities.

For a hotel brand, we identified that direct translation of their global search terms produced highly unproductive spending. After implementing a culturally-appropriate query technique, their cost per acquisition dropped by seventy-three percent.

The most profitable Saudi brands recognize that people don't distinguish in terms of mediums. My financial client experienced a 76% increase in qualified leads after we integrated their previously separate touchpoints.

Half a year into operations, our revenue were underwhelming. It wasn't until I accidentally a detailed report about our market sector that I understood how blind I'd been to the business environment around us.

  1. Inquire about off-page strategies - The firm I ultimately selected was the only one that gave a detailed explanation of how they acquire authoritative backlinks while avoiding questionable tactics.

Additional timing insights included:

  • Decreased bidding during religious periods with consistent conversion rates

  • Increased interaction on Fridays and Saturdays notably after evening prayers

  • Temporal differences needing spending modifications during cultural events

  • Educational timetable impacts on particular industries

  • Choose fonts specifically designed for Arabic screen reading (like GE SS) rather than traditional print fonts

  • Expand line leading by 150-175% for improved readability

  • Use right-oriented text (never centered for main content)

  • Stay away from condensed Arabic typefaces that compromise the characteristic letter forms

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