1 How Competitive Research Transformed My Business
Tabatha Shay edited this page 2 weeks ago

After extended periods of underwhelming outcomes in the Kingdom, their enhanced strategy created a three hundred twenty-four percent increase in sales percentages and a substantial boost in normal transaction amount.

Assisting a culinary business, we established a content strategy that integrated local flavors with international quality, generating interaction levels two hundred eighteen percent better than their earlier method.

After hiring three different international agencies that couldn't generate results, my organization finally partnered with a specialized Saudi digital agency. The contrast in performance was remarkable.

Today's network adoption in Saudi Arabia:

  • Image network: Dominant for fashion brands
  • Ephemeral platform: Highly effective with Gen Z demographics
  • Twitter: Substantial for announcements and social conversation
  • Short video: Fast increasing particularly with youth audiences
  • Professional platform: Valuable for B2B communication

Initiate by listing ALL your rivals – not just the major ones. During our research, we identified that our biggest rival wasn't the famous business we were watching, but a new company with an innovative approach.

Successful material elements:

  • Visual excellence with Saudi environments
  • Short-form dynamic media with Arabic audio
  • Behind-the-scenes glimpses that add personality to the brand
  • Cultural moments recognition

For a premium company, we discovered that visual and ephemeral platforms substantially exceeded Meta for connection and purchases, leading to a strategic redistribution of attention that enhanced overall performance by one hundred sixty-seven percent.

Key improvements included:

  • Transparent shipping times for various areas of the Kingdom
  • Different fulfillment selections including expedited delivery in major cities
  • Detailed tracking with Arabic notifications
  • Flexible rescheduling for shipments

Effective strategies included:

  • Featuring products suitable for Saudi expectations
  • Adjusting merchandise details to emphasize features significant for Saudi consumers
  • Unique selections for religious occasions
  • Measurement adjustments for Saudi norms

After years of disappointing connection with their potential customers, their optimized social media strategy produced a 328% growth in interaction and a one hundred eighty-seven percent boost in online visitors.

A few days ago, a café proprietor in Riyadh complained that his establishment wasn't visible in Google searches despite being well-reviewed by customers. This is a frequent issue I observe with Saudi establishments throughout the Kingdom.

I now utilize several resources that have dramatically upgraded our competitive research:

  • Keyword trackers to monitor other companies' search rankings
  • Mention tracking platforms to monitor competition's online presence
  • Digital tracking tools to observe modifications to their online presence
  • Newsletter subscription to receive their marketing communications

Two quarters into operations, our conversions were disappointing. It wasn't until I chanced upon a comprehensive analysis about our market sector that I discovered how blind I'd been to the market realities around us.

I use a basic document to track our competitors' costs modifications on a regular basis. This has already helped us to:

  • Identify periodic discount patterns
  • Notice package deal tactics
  • Understand their value positioning

Using extensive testing for a retail brand, we discovered that posts released between 9-11 PM significantly surpassed those released during traditional prime times, producing one hundred forty-three percent higher interaction.

When I established my retail business three years ago, I was convinced that our unique products would stand out naturally. I ignored market research as superfluous – a choice that practically cost my entire company.

I invest at least 120 minutes each Monday reviewing our competitors':

  • Website architecture and navigation
  • Content strategy and publishing frequency
  • Digital channels presence
  • User feedback and evaluations
  • Jeddah SEO specialists strategy and performance

Last year, I watched as three rival companies spent significantly into developing their presence on a specific social media platform. Their initiatives were unsuccessful as the medium turned out to be a poor fit for our sector.

I advise categorizing competitors as:

  • Main competitors (offering very similar offerings)
  • Indirect competitors (with partial overlap)
  • New disruptors (new entrants with game-changing capabilities)