1 Mastering the Arabic User Experience Design
Tabatha Shay edited this page 2 weeks ago

A cosmetics company transitioned from numerous one-time partnerships to continuous partnerships with a smaller number of influencers, generating a substantial increase in conversion rates and a 43% decrease in marketing expenses.

Critical changes included:

  • Honest fulfillment projections for diverse locations of the Kingdom
  • Various shipping choices including same-day delivery in major cities
  • Detailed tracking with local alerts
  • Adjustable timing for arrivals

Our research has demonstrated that Saudi customers specifically seek these trust signals:

  • Saudi location information
  • Regional approval badges
  • Clear exchange processes
  • SAR costs with complete shipping calculations

Helping a food brand, we developed a strategy where influencers naturally integrated products into their regular routines rather than producing evident sponsorships. This method generated response metrics significantly greater than standard advertising posts.

Successful approaches included:

  • Featuring products suitable for Saudi preferences
  • Adjusting product descriptions to emphasize aspects valued by Saudi shoppers
  • Unique selections for cultural events
  • Measurement adjustments for regional expectations

Recently, a skincare retailer allocated 300,000 SAR in conventional marketing with disappointing returns. After redirecting just 25% of that budget to creator partnerships, they saw a 712% growth in revenue.

A few months ago, a shop network allocated over 200,000 SAR in conventional advertising with disappointing results. After shifting just 30% of that investment to mobile marketing, they saw a 328% growth in foot traffic.

Assisting an electronics retailer, we discovered that their typical purchase experience was causing avoidable problems for Saudi users. After implementing customized improvements, their purchase cancellation frequency decreased by thirty-seven percent.

As someone who has designed over 30 Arabic websites in the last half-decade, I can tell you that applying Western UX standards to Arabic interfaces falls short. The distinctive elements of Arabic text and Saudi user behaviors require a totally unique approach.

A few weeks ago, I was consulting with a prominent e-commerce company that had invested over 200,000 SAR on a stunning website that was converting poorly. The reason? They had just converted their English site without considering the essential design distinctions needed for Arabic users.

  • Developed a numerical presentation system that accommodated both Arabic and English numbers
  • Restructured charts to progress from right to left
  • Implemented color-coding that aligned with Saudi cultural associations

Last quarter, an web retailer was struggling with a poor 0.8% sales percentage despite significant traffic. After applying the strategies I'm about to share, their sales percentage improved to 3.7%, resulting in a dramatic increase in income.

After extended periods of mediocre performance in the Kingdom, their optimized methodology produced a three hundred twenty-four percent increase in conversion rates and a substantial growth in average order value.

  • Realigning call-to-action buttons to the right area of forms and screens

  • Restructuring content prioritization to flow from right to left

  • Adjusting interactive elements to align with the right-to-left reading pattern

  • Relocated product visuals to the left portion, with product specifications and purchase buttons on the right

  • Modified the photo slider to move from right to left

  • Incorporated a custom Arabic typeface that kept readability at various dimensions

Critical changes included:

  • Incorporating preferred Saudi transaction options like STC Pay
  • Reducing address entry for Saudi addresses
  • Supplying Arabic translation throughout the purchase flow
  • Presenting arrival times customized to Saudi locations

A apparel company experienced a substantial increase in mobile conversion after executing these enhancements:

  • Streamlined form fields
  • Easy-to-touch buttons
  • Streamlined checkout experience
  • Improved speed periods

Throughout my recent project for a investment company in Riyadh, ThreeSixty digital Solutions we observed that users were repeatedly clicking the wrong navigation elements. Our behavior analysis demonstrated that their focus naturally flowed from right to left, but the main navigation items were positioned with a left-to-right emphasis.

If you're building or redesigning a website for the Saudi market, I urge consulting professionals who genuinely comprehend the nuances of Arabic user experience rather than simply converting Western designs.

  • Place the most important content in the top-right corner of the page

  • Structure content blocks to advance from right to left and top to bottom

  • Implement heavier visual weight on the right side of equal compositions

  • Confirm that directional icons (such as arrows) point in the right direction for RTL designs

  • Explicitly mark which language should be used in each form element

  • Intelligently switch keyboard layout based on field type

  • Position form text to the right of their connected inputs

  • Ensure that system feedback appear in the same language as the required input