1 Powerful Paid Search Techniques for the Saudi Audience
Tabatha Shay edited this page 1 month ago

For a premium company, we developed a locally-relevant attribution approach that understood the unique buying journey in the Kingdom. This strategy uncovered that their social media spending were genuinely delivering 286% more results than formerly assessed.

Using detailed analysis for a store chain, we identified that communications received between 8-11 PM substantially outperformed those sent during traditional working periods, generating one hundred eighty-seven percent greater readership.

  1. Ask for Saudi-specific case studies - Many agencies display impressive results from international markets that don't translate to the Saudi market. I directly asked, "Can you show me results for a company resembling mine in Riyadh?"

A few months ago, an online store was struggling with a dismal 0.8% sales percentage despite substantial visitors. After applying the techniques I'm about to share, their sales percentage increased to 3.7%, generating a dramatic increase in revenue.

Effective approaches included:

  • Highlighting family values rather than personal benefits
  • Incorporating subtle religious references where suitable
  • Adjusting deal phrasing to match Saudi cultural norms
  • Creating different creative alternatives for diverse locations within the Kingdom

Unexpected discoveries:

  • Snapchat outperforming Instagram for specific items
  • Late advertising dramatically outperforming morning campaigns
  • Motion content producing superior ROI than fixed imagery
  • Smartphone efficiency outperforming computer by significant margins

Essential delivery findings included:

  • Lower bidding during worship moments with stable results
  • Increased response on weekends especially after evening prayers
  • Periodic changes needing spending modifications during religious occasions
  • School schedule effects on certain categories
  1. Experience Level - The most reputable SEO companies in Riyadh typically charge approximately 8,000-12,000 SAR monthly for complete campaigns. Their premium rates demonstrate deeper experience and proven success rates.

Our competitive landscape analysis has revealed that Saudi consumers specifically seek these trust signals:

  • Saudi location details
  • Regional approval symbols
  • Clear exchange processes
  • SAR rates with inclusive shipping calculations

Working with an technology store, we discovered that their normal transaction process was creating avoidable problems for Saudi customers. After implementing tailored improvements, their process dropout percentage reduced by thirty-seven percent.

SEOSaudi

  • Monthly Fee: Just over 4,000 SAR
  • Strengths: Affordable