1 Successful Motion Media Approaches for Saudi Companies
Tabatha Shay edited this page 2 months ago
  • Locate the most essential content in the top-right area of the viewport
  • Organize information segments to progress from right to left and top to bottom
  • Use more prominent visual importance on the right side of symmetrical designs
  • Ensure that indicating icons (such as arrows) point in the appropriate direction for RTL designs

A few weeks ago, a apparel company consulted me after spending over 150,000 SAR on platform promotion with minimal outcomes. After redesigning their approach, http://Code.hajiakejiscience.com we achieved a 631% growth in return on ad spend.

I still laugh when clients tell me they're using the "latest" digital marketing approaches but haven't changed their approach since 2022. The digital landscape has evolved dramatically in just the past few months.

The most effective Saudi brands understand that people don't distinguish in terms of platforms. My banking client saw a 76% growth in qualified leads after we connected their formerly disconnected channels.

  • Use fonts purposely developed for Arabic screen reading (like Boutros) rather than traditional print fonts
  • Enlarge line height by 150-175% for better readability
  • Use right-oriented text (never center-aligned for main content)
  • Stay away from condensed Arabic fonts that reduce the unique letter structures

For a global lifestyle company, we created a placement strategy that genuinely connected with traditional family values while keeping their worldwide attraction. This approach increased their brand relevance by 173%.

Recently, I was helping a major e-commerce business that had invested over 200,000 SAR on a stunning website that was failing miserably. The issue? They had simply translated their English site without addressing the essential design distinctions needed for Arabic users.

For a investment customer, we implemented a material collection about generational wealth that included Islamic financial principles. This material outperformed their earlier standard investment tips by 417% in interaction.

Successful methods included:

  • Market studies with locally-relevant statistics
  • Leadership conversations with respected Saudi professionals
  • Success stories from Kingdom-based work
  • Virtual events discussing Saudi-specific issues

Essential components included:

  • Native-speaking writers for each language
  • Contextual modification rather than word-for-word transfer
  • Harmonious brand voice across dual languages
  • Language-specific keyword strategy

Essential features included:

  • High-quality photographs displaying Saudi contexts
  • Statistical displays for intricate notions
  • Motion graphics with local audio
  • Handheld-compatible image dimensions

During my recent project for a financial services company in Riyadh, we found that users were consistently clicking the wrong navigation elements. Our user testing showed that their focus naturally flowed from right to left, but the main navigation components were placed with a left-to-right emphasis.

  • Explicitly indicate which language should be used in each input field

  • Automatically change keyboard input based on field expectations

  • Position form text to the right-hand side of their corresponding inputs

  • Confirm that system feedback appear in the same language as the expected input

  • Reorganized the form flow to match right-to-left cognitive patterns

  • Created a bilingual data entry process with smart language switching

  • Enhanced mobile interactions for one-handed Arabic typing

Essential exclusivity elements to evaluate for positioning:

  • Subtle signaling vs. obvious display

  • Social confirmation of position

  • Success direction balanced with legacy acknowledgment

  • Generosity exhibition as prestige display

  • Faith association of high-end acquisition

  • Developed a numerical presentation system that managed both Arabic and English numbers

  • Reorganized data visualizations to flow from right to left

  • Used visual indicators that aligned with Saudi cultural connections

If you're developing or revamping a website for the Saudi market, I advise consulting designers who genuinely comprehend the complexities of Arabic user experience rather than merely converting Western interfaces.

After considerable time of underwhelming results despite significant marketing investments, their enhanced positioning produced a three hundred twelve percent improvement in brand preference and a substantial boost in business.

Key innovation dimensions to assess for positioning:

  • Practical benefits focus over novelty

  • Communal approval of digital embracing

  • Established procedure enhancement rather than elimination

  • Facility of adoption into present routines

  • Family benefits positioning

  • Moved product images to the left portion, with product information and call-to-action buttons on the right

  • Changed the product gallery to move from right to left

  • Incorporated a custom Arabic text style that maintained clarity at various scales

Important support aspects to assess for placement:

  • Personal basis of service
  • Expectation of immediacy
  • Physical interaction preference
  • Total problem resolution expectation
  • Standing appreciation during service delivery