1 Powerful Email Marketing Techniques for Saudi Businesses
Ollie Burd edited this page 2 months ago

Key innovation dimensions to evaluate for placement:

  • Useful improvements concentration over originality
  • Social acceptability of digital embracing
  • Traditional practice enhancement rather than elimination
  • Simplicity of incorporation into current habits
  • Family benefits framing

Recently, a company director lamented that his social media marketing was consuming thousands of riyals with disappointing results. After reviewing his tactics, I identified multiple fundamental problems that are extremely typical among Saudi businesses.

  1. Documented local success stories - Not just generic case studies, but actual results with Saudi businesses in your exact sector. When I met with our current agency, they showed me exactly how they helped a company similar to ours grow their Riyadh customer base by two hundred fifteen percent in less than a year.

After my expensive education in what DOESN'T work, I've discovered that finding the top marketing partner isn't about who has the most impressive office or the smoothest presentation. It's about outcomes, communication, and grasping the unique Saudi market.

  1. Regional understanding - This is HUGE and often disregarded. Saudi consumers respond to completely different approaches than Western audiences. The top marketing firm will understand nuances like the importance of Ramadan campaigns, regional preferences across different Saudi cities, and how to connect effectively with the Saudi demographic you're targeting.

Last quarter, a store owner mentioned that their email marketing efforts were producing disappointing outcomes with readership below 8%. After applying the techniques I'm about to discuss, their visibility jumped to 37% and sales rose by two hundred eighteen percent.

Last year, I was sitting in this luxurious office in Riyadh (you know, one of those places with the transparent partitions and Jeddah search engine optimization overpriced modern art), nodding along as an agency guaranteed me the world. Six months and 50K SAR later, our traffic had increased by a mere... wait for it... 3%. Not exactly the return I was hoping for! ‍♂️

When evaluating online marketing options, don't be afraid to ask challenging questions. I've learned to directly ask: "Can I speak to your unhappiest client?" The responses to this question tell you ALL YOU NEED TO KNOW about an agency's ethics.

If you're creating or redesigning a website for the Saudi market, I urge consulting professionals who genuinely comprehend the subtleties of Arabic user experience rather than simply adapting Western interfaces.

Key considerations:

  • Traditional vs. everyday Arabic employment
  • Local dialect variations fitting for the target audience
  • Formal addresses employment representing appropriate deference
  • Spiritual references employed with awareness
  • Expressions that align with Saudi society

I'm running a small business gathering in Riyadh next month where we'll be exploring more about finding and working with marketing partners. If you're struggling with this too, drop me a message - always happy to share war stories over some good Saudi coffee!

The journey to finding the top marketing partner in the Kingdom isn't simple, but getting it right will revolutionize your analyze business competitors results. Just make sure you benefit from my mistakes rather than making your own!

During a marketing workshop in Khobar last month, I was astonished when a business owner told me he was paying 5K SAR monthly to his "digital expert" who turned out to be a university student running campaigns from his bedroom! No judgment on hardworking students, but industry qualifications and training matter enormously in this field.

  • Team members with recognized industry qualifications
  • Focused departments (not one person doing everything)
  • Proper organizational structures
  • Experience with Saudi compliance requirements and regulatory standards
  1. Transparent reporting systems - My biggest annoyance with my previous agency was the lack of clarity around results. Now we get weekly reports that actually make sense, showing exactly what's succeeding and what isn't.
  • Locate the most important content in the right upper corner of the screen
  • Organize information segments to progress from right to left and top to bottom
  • Implement stronger visual importance on the right side of symmetrical compositions
  • Verify that indicating icons (such as arrows) point in the appropriate direction for RTL layouts

Important status aspects to evaluate for positioning:

  • Understated indication vs. clear exhibition
  • Social confirmation of standing
  • Achievement orientation coupled with legacy acknowledgment
  • Sharing manifestation as status expression
  • Spiritual connection of high-end consumption

Look, I've been through the frustrating experience of hiring the incorrect marketing agency TWICE before eventually finding one that delivered results. Trust me, it's a error you don't want to make when growing your brand in Saudi Arabia's challenging market.