1 Successful Brand Positioning for the Saudi Audience
Ollie Burd edited this page 1 month ago

Last week, a restaurant owner in Riyadh lamented that his venue wasn't appearing in Google results despite being popular by customers. This is a typical challenge I encounter with local businesses across the Kingdom.

For a international fashion business, we created a placement methodology that authentically aligned with established home beliefs while keeping their worldwide attraction. This strategy increased their product meaningfulness by one hundred seventy-three percent.

Important support aspects to assess for positioning:

  • Relationship basis of service
  • Requirement for speed
  • Face-to-face exchange inclination
  • Comprehensive problem resolution requirement
  • Position acknowledgment during support provision

A few weeks ago, https://medpage.co.il/עלייה-מדאיגה-בהתאבדויות-חיילים-אילו-ס a apparel company consulted me after using over 150,000 SAR on platform promotion with disappointing results. After redesigning their strategy, we produced a 631% improvement in return on ad spend.

Key prestige dimensions to assess for differentiation:

  • Understated indication vs. evident showing
  • Group affirmation of standing
  • Accomplishment focus balanced with heritage appreciation
  • Hospitality demonstration as exclusivity indication
  • Spiritual connection of luxury acquisition

Important methods included:

  • Working with Saudi native speakers to discover genuine lookup habits
  • Analyzing regional rivals for search term strategies
  • Building a bilingual keyword matrix to attract all potential users
  • Implementing local language variations in place of classical terminology

Recently, a travel company discovered that their cost-effective website solutions was entirely absent from voice search results. After executing the techniques I'm about to reveal, they're now showing up in forty-seven percent of relevant audio queries.

A few weeks ago, a merchant approached me after spending over 250,000 SAR on underperforming paid search initiatives. After redesigning their strategy, we produced a five hundred thirty-seven percent improvement in ROAS.

Key innovation dimensions to consider for placement:

  • Practical benefits emphasis over newness
  • Group endorsement of advanced usage
  • Traditional practice improvement rather than substitution
  • Ease of integration into present routines
  • Family benefits presentation

For a hotel brand, we found that literal conversion of their foreign queries generated extremely unproductive investment. After applying a regionally-specific search term technique, their cost per acquisition decreased by over seventy percent.

  • Distinctly indicate which language should be used in each entry box
  • Automatically change keyboard layout based on field requirements
  • Place form text to the right of their connected inputs
  • Confirm that error notifications appear in the same language as the intended input

Throughout my previous project for a investment company in Riyadh, we observed that users were repeatedly tapping the wrong navigation options. Our eye-tracking showed that their eyes naturally progressed from right to left, but the main navigation elements were positioned with a left-to-right hierarchy.

Recently, I was consulting with a major e-commerce platform that had spent over 200,000 SAR on a beautiful website that was performing terribly. The reason? They had simply translated their English site without considering the basic experience variations needed for Arabic users.

Key elements included:

  • Smartphone-prioritized message presentations
  • Click-to-call additions for call-inclined users
  • Application advertising for relevant searches
  • Platform-tailored landing pages

A technology brand transformed their business results by implementing a redifferentiation methodology that balanced innovation with established practices. This technique improved their product interest by over one hundred forty percent.

With comprehensive research for a meal service customer, we discovered that campaigns presented between night time significantly exceeded those presented during typical optimal periods, generating one hundred sixty-three percent higher purchases.

  • Repositioning action buttons to the right side of forms and interfaces
  • Restructuring information hierarchy to move from right to left
  • Adapting interactive elements to align with the right-to-left reading pattern

Successful methods included:

  • Showcasing collective advantages rather than personal benefits

  • Including modest spiritual connections where relevant

  • Adapting offer terminology to align with Saudi cultural norms

  • Creating separate message options for different regions within the Kingdom

  • Restructured the form flow to align with right-to-left user expectations

  • Built a dual-language input mechanism with automatic language changing

  • Optimized smartphone usability for thumb-based Arabic text entry

For a retail client, we identified that their audio query visibility was constrained because they had optimized mostly for foreign language queries. After adding customized Arabic voice search improvement, their findability improved by 217%.