The launch of Linda Ikeji's extremely own social networking site - Linda Ikeji Social - nearly broke the Nigerian web on Tuesday.

Bearing an incredible resemblance to Facebook, Social (LIS) allows users to develop a profile, post images, add and look for friends, in addition to share what's on their mind.

The long term plan for LIS, supposing the execution is perfect, will be to rival Facebook in Nigeria. Of course it is a burden, however it is not likely anybody will wager versus Linda Ikeji Social (LIS) pulling it off all the exact same.

Even tech 'heads' who (seemingly) understand better are afraid to prophesy doom for Linda Ikeji Social.

- ִ (@xylemic) November 1, 2016

LIS is offering rewards consisting of shared advertisement earnings and $3 rewards per initial user-sourced news to catalyse engagement.

According to Linda Ikeji:

"There's a lot of money from advertising on social media, a lot of brands put cash on popular online platforms and we desire to share a few of the cash we make on this platform with our users,"

The strategy appears to be very reliable. Barely 2 days after it initially released, the platform already claims over 50,000 users and counting.

Almost 50k users on LIS in 24hrs. Chuffed! Thanks guys! If you have not registered, please join us on https://t.co/7vKviiDjzG

- Linda Ikeji Blog (@lindaikeji) November 2, 2016

And from all signs, the majority of these users are not just small, they're quite active.

Why Linda Ikeji Social might pull through

In all this, Linda Ikeji is not resting on her oars. She has already begun installing huge billboard campaigns to create interest and awareness around LIS.

Besides, if there's one thing we have actually discovered from the whole story of Linda Ikeji, it's not to underestimate her audience. With an audience that is mostly driven by selfless love for the well known blogger, Linda appears to have gained a set of loyalist to her course. While Linda Ikeji's Blog (LIB) has actually flourished for almost a decade for this factor, the shared income method will just serve to add new sets of loyalist to this very same course.

However, running a social networking platform needs heavy investment in tech. This includes assembling a team of world class engineers to monitor the platform daily. The site went offline briefly, barely two hours after in released on Tuesday. Following that was a prolonged period of over 12 hours where early adopters were not able to activate or login to their accounts. These are indications of how things might go wrong if the tech side isn't accorded due significance.

No doubt, LIS is still far from a completed product. The site still needs a great deal of enhancement in the location of use and engagement.

For example, Facebook algorithms are so effective that they can determine the tone of one's feed